6.1 About Wolfgang Heller
graphic
I live and work in central Sweden in a small town called Strangnas , an old town with a history going back to the Viking era. Its location on the shores of Lake Maelaren has made Straengnas an important trading centre and meeting place down the ages.

Today Strangnas is a very dynamic "Future City" in the heart of Stockholm Region, one of the fastest growing regions in Europe. The town is part of the Stockholm BioRegion called Biotech Valleyand has been selected by Pfizer as the company's "world centre" for biological pharmaceptical production. ´s "world centre" for biological pharmaceptical production.

Strangnas is also part of Robot Valley, where world leading companies like ABB, Volvo and Atlas Copcocollaborate with the academic and public institutions to secure Sweden as a world leader in the manufacturing, research and development of robot-based automation.

It is a privilege to live and work in one of the worlds most developed information society and also the world leading democracy according to a recent Economist study ( pdf).

My interest for Sweden started 30 years ago when I studied media and political science in my former home town Salzburg, Austria. I studied the political and social system, especially the countries unique The Freedom of the Press Act and The Fundamental Law on Freedom of Expression

After studies in visual communication and arts at the Academy of Fine Arts in Vienna, Austria where I got my Magister Artium (mag.art) in1977 and I took the chance to establish in Sweden, when I met my Swedish wife in Stockholm. It was in Stockholm i entered cyberspace starting with studies in Informatics, System Science and Management Cybernetics, at the University of Stockholm, Sweden (1980-1982). Thanks to great systems thinkers such as T.D. Bowler, Joël de Rosnay, J.G. Miller, Stafford Beer, van Gigh First, and technology visioneers like Prof. Kjell Samulesson and Prof. Louise Yngstroem I got the chance to learn methods and tools to analyze complex living systems and to imagine the future. It was the start of exciting experiments with tele- and video conferencing, projects for distance learning, extensive networking and scenario building

At that time, 1980-1985, I was hired as an Information Secretary, at the German Swedish Chamber of Commerce in Stockholm, Sweden and got a broad and deep insight in the open Swedish public and private business infosphere by doing a lot market research, industry analysis, company profiling etc. for our more than 1000 member companies from Sweden and Germany. Thanks to my informatics studies I became a pioneer and promoter in on-line retrieval of Swedish and German business information.

In 1985 I got the chance to develop a new market intelligence function at the German IT company Siemens Data in Stockholm. I was at the time when personal computing hit the market and the need of market analysis was huge. I was occupied with analysis of the Swedish ICT-market, competitor analysis. Later I became head of a business development team responsible for strategy planning and marketing of high- growth business units such as PCs, telecom, mobile phones, large printing systems, GIS-systems. At that time I introduces computer assisted market research and strategic planning applications at Siemens.

In 1991 it was time to start my one business, Infonaut AB, a consulting firm helping companies and organisations to develop their information and intelligence competence.

I am specialised in methods and tool for market and business intelligence, such as SWOT, STEEP, issues management, trend analysis, scenario analysis, industry analysis, competitor analysis, blindspot analysis, information source mapping, business network analysis. Infonaut is also a licensee of SM-tools, a network thinking and analysis tool developed by biocybernetic expert Prof. Frederic Vester. Since 2006 the work of Frederic Vester is integrated into the renown Malik Management Zentrum St. Gallen in Switzerland.

My clients come from industries such as ICT, machinery, chemicals, public authorities and NGO:s

I offer public and private courses and lectures in Business/Competitive Intelligence for SME's, university cources in Business/Competitive Intelligence.
Networks membership:
* Swedish Computer Association (1980-)
* Swedish Association of Information Specialists, SFIS, (1990-)
* Business Network International, BNI (2005-)
* Rotary Sweden, Strangnas Bisp Thomas Club, (2006-)
* LinkedIn (2006-)
* Ecademy(2006-)
Top